The last two weeks have been a great kickoff to the new year! Being surrounded by fantastic business leaders at SSW has left me feeling energized and focused. It’s wonderful to see that so many have set clear goals and come up with new ideas on how to operate their teams and businesses. As you finish off the first month of 2020, I want to remind you of the importance of marketing. Marketing is “the Western art of promoting and selling.” How we market our business each and every day will determine if it succeeds in the long run. Marketing is not a task to be taken lightly, so let’s do it the right way.
“Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.” – Walt Disney.
I have lived by this quote for 15 years, and it has truly fueled me in my entrepreneurial journey. When we think about Disneyland, there isn’t one singular moment that describes the experience. The beauty of Disney is that it is truly an experience. An experience that keeps giving and one that you want to return to, time and time again. Let’s mimic Disney when it comes to our business. What experience are you providing for your customers? How will you keep them coming back? How will you show that you are a brand committed to doing great business? In all that you do, it is crucial to always be aware of what kind of show you are putting on for your customers. Your clothes, your words, your voicemail, your smile, your social media content, EVERYTHING contributes to your brand and the experience that you are providing to others.
Great marketing entails transferring your excitement to your customers. But how do you share your enthusiasm with your team and clients? A simple way to do this is by starting the week with a positive attitude. Many people dread Mondays, but why? Be the person who wakes up excited and motivated about the week ahead! Start your day with a smile and a positive attitude. When people ask you how you’re doing, tell them you’re terrific, and WHY you’re terrific. Transform the excitement that your business gives to you by telling others about the fantastic opportunity that you have embraced, and how they can do it as well.
Your clients must understand the value of your products and have a solid understanding of how and why they work. Did you know, 85% of people will purchase a product if the message is personalized? And, 87% of people are more likely to buy a product after watching a video about it? To get a large number of clients excited about a product, work with your team to make video of product testimonials and product pitches. With Valentine’s Day quickly approaching, now is the perfect time to do this. Next, reach out to your customers through text message, Facebook, Instagram, or phone- find out their wants and needs, then personalize the product offering for your client. This personal relationship is what turns buyers into forever customers.
64% of consumers cite shared values as the primary reason they have a relationship with a brand. Shared values could be something as simple as going to the same gym to sharing a passion for entertaining, empowering, and educating women on sexual health. Find the people who share your passions and add them to your tribe. A brand relationship will only be successful if shared with the right people.
As a business leader, you should always be thinking of innovative ways to excite your customers. Consider sharing behind the scenes content, asking your clients for feedback, using personalization, uniquely packaging your products, or running a contest. My biggest tip? Never be afraid to try something new! Once you develop a marketing plan, finding new ways to excite your customer will become a habit. Now, let’s get out there and connect and engage with our customers!