Planning for Success
It’s hard to believe February’s almost over. As we head into this final week, I encourage you to view today as a checkpoint for the month. Did you accomplish the goals you set for yourself? Think on these answers and reevaluate why you’re running your business. If you failed to accomplish your goals or consider […]
Living with – and Fighting for – CHANGE
As a business leader, you have many layers. I am no different. Many people see me as Chris Cicchinelli, the CEO of Pure Romance and co-founder of Living with Change, but not many know me as Chris Cicchinelli, a dad. Being a dad is, by far, my favorite and most rewarding title, but like any […]
Lifetime Value
According to marketing experts at Optimizely, lifetime value is an estimate of “the average revenue that a customer will generate throughout their lifespan as a customer.” SO here’s the question—what’s the lifetime value of your consumer base? How many times do your customers buy from you throughout their lifetime? As a business owner, you should […]
5 Pillars of the Mamba Mentality- It’s all risks and rewards!
This past weekend, I headed to Miami, Florida with the Pure Romance team where we were a sponsor of the Gronk Beach Super Bowl party. I have to admit, it’s been a while since I’ve attended such a major marketing event, and since Pure Romance has grown substantially over the years, it was a wildly […]