Merriam-Webster defines competition as “the effort of two or more parties acting independently to secure the business of a third party by offering the most favorable terms.” If you think about it, every single person out there working hard to take your business is your competition. In the business world, you keep an eye on your competitors to keep them from stealing your success but there’s one other factor in the mix. Procrastination. Customers decide if they want to purchase from you or your competition. Every time you procrastinate, your competition wins! When you wait around, you give your competition the chance to win that customer over. It might be human nature to wait until the very last moment to complete a task, but procrastination is the enemy of success. Be a hustler. Stay up late and get up early to accomplish your goals. Have fun, but never forget your obligations because at the end of the day, your competition is always watching and waiting to swoop in when you least expect it.
One simple way to beat the procrastination that’s hindering your success is by getting up earlier. When you’re sleeping in, you can bet your competition is up and working to attract the customers that could be yours. Start your day by getting your endorphins going with a good workout. Did you know a solid morning workout can help with productivity, mood, stress, and energy levels? Your competitors are taking care of their biggest asset—themselves—so you should be too! Pause Netflix, get off the couch, and get moving!
Be the Example
How many times have you procrastinated because of the fear of the unknown? As a business owner, you have to recognize that things will happen that you can’t control. What you can control is how you react. Do not overreact. Take a look at the situation and consider all your options. Ultimately, you’re the example of your organization. How you act in difficult situations sets the precedence for how others will act in similar situations. When you work with a level head and act on kindness, people will work harder for you and do what they can to help you succeed. Whether it’s your staff, team, or family—people are always watching and following your example.
Lastly, I encourage you to get into the habit of not saying, “I’ll do it tomorrow,” because, guess what? Your competition is doing it today. I often see business owners put off hard decisions and live to regret it later—this is how businesses suffers! Waiting to do something tomorrow that you could do today won’t put you ahead of your competition or make you a leader in your field. Always have a “tomorrow might be too late” mentality. Your competitors aren’t giving up, and neither should you. Have the courage to pivot when times are hard, and when they’re easy— your business depends on it!