Category Archives: Rise & Grind

Marketing Done Right

Marketing Done Right


The last two weeks have been a great kickoff to the new year! Being surrounded by fantastic business leaders at SSW has left me feeling energized and focused. It’s wonderful to see that so many have set clear goals and come up with new ideas on how to operate their teams and businesses. As you finish off the first month of 2020, I want to remind you of the importance of marketing. Marketing is “the Western art of promoting and selling.” How we market our business each and every day will determine if it succeeds in the long run. Marketing is not a task to be taken lightly, so let’s do it the right way.

Provide an Experience

“Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.” – Walt Disney.

I have lived by this quote for 15 years, and it has truly fueled me in my entrepreneurial journey. When we think about Disneyland, there isn’t one singular moment that describes the experience. The beauty of Disney is that it is truly an experience. An experience that keeps giving and one that you want to return to, time and time again. Let’s mimic Disney when it comes to our business. What experience are you providing for your customers? How will you keep them coming back? How will you show that you are a brand committed to doing great business? In all that you do, it is crucial to always be aware of what kind of show you are putting on for your customers. Your clothes, your words, your voicemail, your smile, your social media content, EVERYTHING contributes to your brand and the experience that you are providing to others.

Transfer Your Excitement to Your Customers

Great marketing entails transferring your excitement to your customers. But how do you share your enthusiasm with your team and clients? A simple way to do this is by starting the week with a positive attitude. Many people dread Mondays, but why? Be the person who wakes up excited and motivated about the week ahead! Start your day with a smile and a positive attitude. When people ask you how you’re doing, tell them you’re terrific, and WHY you’re terrific. Transform the excitement that your business gives to you by telling others about the fantastic opportunity that you have embraced, and how they can do it as well.

The Value of Products

Your clients must understand the value of your products and have a solid understanding of how and why they work. Did you know, 85% of people will purchase a product if the message is personalized? And, 87% of people are more likely to buy a product after watching a video about it? To get a large number of clients excited about a product, work with your team to make video of product testimonials and product pitches. With Valentine’s Day quickly approaching, now is the perfect time to do this. Next, reach out to your customers through text message, Facebook, Instagram, or phone- find out their wants and needs, then personalize the product offering for your client. This personal relationship is what turns buyers into forever customers.

Building Brand Relationships

64% of consumers cite shared values as the primary reason they have a relationship with a brand. Shared values could be something as simple as going to the same gym to sharing a passion for entertaining, empowering, and educating women on sexual health. Find the people who share your passions and add them to your tribe. A brand relationship will only be successful if shared with the right people.

Let’s Excite our Customers!

As a business leader, you should always be thinking of innovative ways to excite your customers. Consider sharing behind the scenes content, asking your clients for feedback, using personalization, uniquely packaging your products, or running a contest. My biggest tip? Never be afraid to try something new! Once you develop a marketing plan, finding new ways to excite your customer will become a habit. Now, let’s get out there and connect and engage with our customers!

ABP – Always Be Pushing



Happy first Tuesday of 2020! Being 7 days into the new decade and back into your weekly routine, it’s time to put the time in and grind in. In the last week, I’ve traveled to various cities and spoken to many business leaders. From these encounters, I’ve learned that instead of having many small goals for the new year, most have one major goal that they plan on conquering. Whether it’s to purchase a home, buy a new car, pay off student loan debt, or add $10,000 into savings, it became clear that our tribe is focused and shooting for the stars. Did you know, the average small business owner works approximately 60 hours a week and earns an average of $72,000 a year? Your best life is within reach and will by no means be average. As you make your own hours, and work to reach the earning potential that you desire, be mindful that you offer an opportunity that everyone needs.


Everyone you come in contact with needs you. There are plenty of opportunities out there, and many people are too afraid to step out of their comfort zones and try something new. Whether it’s fear, lack of time, or simply the lack of information holding them back- it’s our job to put these opportunities in front of them and show them the possibilities. In 2019, the three most popular female-dominated fields were in nursing, teaching, and administration. The women in these professions earned just 79 cents for every dollar men earned in the same positions. What do you have that these women need? An opportunity. At Pure Romance, we believe that allowing women to be their own boss is key in gender equality. Being a female-focused company, there is no glass ceiling here. You show up to glow up and are determined to push yourself, and your tribe, beyond all limits. Not everyone is looking for an opportunity, so let’s bring it to them.


If you want to sell $100,000, what does that look like? Selling $100,000 a year might seem like a mountain, but when you break it down day-by-day, the goal becomes more like an anthill. By changing your mindset, simplifying your goals, and making a solid game plan, success becomes closer to the horizon. For example, selling $274 in product for 365 days sounds much more attainable than selling $100,000 a year. These small mindset changes are what drive you to hit your goals. If that mountain still looks high, conquer it with an accountability partner. The path to success does not have to be lonely. Never forget your tribe and team of sisters that are there to encourage you as you conquer your fears and reach for the stars.


Each and every day is full of opportunity. When I wake up in the morning, I never know what the day will bring- but I do know that I will not get upset about the uncertainty. All too often, we plan our days only to have a setback that throws the day off the planned trajectory. These small changes can be uncomfortable, but to succeed, you have to get comfortable being uncomfortable. With change, uncertainty, and discomfort comes growth. If you regularly have an “I’m giving up” mentality, get rid of it today! Make it a habit to push yourself each and every day, because when the going gets tough, the tough get going.      

Taking 2020 Beyond ALL Limits

Taking 2020 Beyond ALL Limits


It’s hard to believe that 2019 has come and gone. By now, you already have a solid list of goals that you would like to accomplish in 2020. While you have your eyes set on doing big things in the new year, it is equally as important to recognize what can knock you off of your path to success. Below are nine practices that will hinder your gateway to success, and tips on how you can jump over any obstacles, challenges, and problems and live your life by design in the new year.

  1. Why do we obsess over what others think of us? Every day we fixate on how others will analyze our every decision. What will people think of my business plan? Are they questioning my parenting skills? Do they think I’m working hard enough? When you let the opinions of others consume you, that negativity distracts you from your goals, and ultimately, your success. If you believe strongly in what you’re doing and how you are doing it, the opinions of others shouldn’t matter. What really matters is that you stay on track and focus on your goals! In this next decade, I challenge you to spend less time trying to please others and more time focusing on the steps needed to lead you to success.

  2. Although social media is a great marketing outlet, it can also be a roadblock on the path to your goals. Wasting time on social media and obsessing over frivolous things will not align with your business success. When not being used for good, social media can be a black hole of toxicity. The less time we spend focusing on it, the more time we can spend on living the life we deserve and focusing on our business plan

  3. If you do not know who your inner circle is, I challenge you to find them and embrace them in 2020. Find your tribe and lean on them, while offering the same in return. Not asking for help and support from the people in your inner circle is a disservice to you and your business. Recently, I read Big Potential by Shawn Achor, and he discussed a topic that truly resonated with me. Achor asked, “who is louder in your life, the negative or positive people?”. Achor declares that the people who state their position the loudest, typically have the most influence in your life. If the negative people in your life state their position the loudest, it is time to consider if this is the type of influence you want in your life. Surround yourself with individuals who strive to live their life by design and encourage others to do the same.

  4. Blaming everyone instead of looking within when a problem arises is a practice that must be abandoned in 2020. Recognize your challenges and what has led to them and internalize how you can fix them or what you can do in the future to ensure these problems do not happen again. Lastly, stop blaming the world for your failures. Strive to get better every day and recognize that you cannot fix issues overnight. What you focus on is bound to get repeated. Let’s go into 2020 with an “if it’s meant to be, it’s up to me” mindset.

  5. To keep your ambitions at the forefront of your life, it is crucial to set an intention each and every day. Failing to establish a plan for your day is failing to focus on your goals. Your intention has to be your mindset. When you focus on your goals every day, you will see this repetition will deliver positive rewards.

  6. Spending time with the wrong people will discourage you from focusing on your goals and success. The wrong people can have the wrong business ethics and can be a costly distraction. As business leaders, it is important to have a “we” mentality instead of an “I” mentality. Still, it is equally as important to surround yourself with like-minded and positive people. The right people in your life will be beacons of positivity and a pentacle of praise. Invest in the positive people who invest in you.

  7. In 2020, I challenge you to read a book a month. Did you know the average CEO reads 60 books a year? Whether you are physically reading a book or listening to an audio version, the knowledge acquired from reading is valuable. Not reading books that help you level up will leave you stuck in a place and unable to grow. Knowledge is power, and the power that books give is unmatched. Three books that I recommend to start you off are Start With Why by Simon Sinek, Dare to Lead by Brene Brown, and Your One Word by Evan Carmichael. Each of these books offers heaps of knowledge that will grow your mind and help you to stay positive and successful.

  8. The quote “you are your own worst enemy” is especially true when you are a business owner. Being hard on yourself all day, every day does not serve a definite purpose in life. All too often, I see people who are hard on themselves by comparing themselves to other people. As business leaders, it is crucial to recognize that you should not compare your chapter 2 to someone else’s chapter 10. Comparison is the thief of joy and success. Identify your challenges, work to improve, and don’t beat yourself up if changes don’t happen overnight.

  9. Only you know your hopes and dreams, and you owe it to yourself to chase them. Living the life that others expect of you will not serve you positively. Stop worrying about what others want or expect from you. This is your life; do not let others dictate it. Everything starts with a mindset, and it’s up to you to strive to live your life by design.

As we strive for success, there will inevitably be obstacles and challenges ahead. But, when you put the work in, you can bypass any problem that comes your way. Go into 2020 with 20/20 vision and a mindset of what you want your life to be like. It’s time to stop avoiding success and time to start living life by design.

Be a Goal Setter

Be A Goal Setter


One of my favorite quotes is “our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.”- Pablo Picasso. The advantage of being a goal-setter is that you can plan out the steps needed to reach your goals. This time of the year, it’s easy to get caught in the “last-minute trap.” Everyone around you is doing last-minute shopping, planning last-minute holiday parties, and adding things to their last-minute to-do list. There is undoubtedly higher levels of stress and anxiety this time of the year but setting your goals and a game plan will get you through.

Be Proactive, Not Reactive

There are far too many people out there just waiting for good things to happen instead of going out there and making their goals a reality. It’s easy to be reactive but taking matters into your hands and being proactive takes practice. A simple way to be proactive in your business is by developing a marketing plan. Marketing creates enthusiasm, and this enthusiasm will convert shoppers into customers. Start small by reaching out to past contacts and build your plan from there. Sending a simple personalized text message to 15 past clients will get them excited about your business and ready to support you in the new year!

Let’s Make Things Happen as a Team

As business leaders, we are the group that makes things happen. It’s a privilege to be a part of a team that embraces Mondays and wakes up ready to take on the week ahead. Webster’s dictionary defines a team as “a group that comes together to achieve a common goal.” Did you know you are 60% more likely to be happy if you consistently surround yourself with like-minded people? The like-minded, determined, positive, and happy people who we embrace each and every day are what make the Pure Romance team so special. As we close out 2019 and embark on 2020, let’s strive to make great things happen as a team. Many people don’t realize how vital January is for business leaders. Remind your team that the beginning of the new year brings a fresh start and the opportunity for significant changes for their business if they put in the work now. As you grow your business, remind your team of the assets needed to grow theirs. Together, everyone can succeed.

The Push Towards 2020

With only 16 days remaining in 2019, it’s time to push yourself and your team now more than ever. I encourage you to examine your personal and team goals for the upcoming year and create a game plan to make it happen. Look inside yourself and determine how you can not only evolve and make yourself better but how can you help those in your inner circle grow as well. Get motivated, focused, and excited for the new year! I know it will be your best year yet.

Mindset Makeover


Mindset Makeover

The mind is a powerful thing. It allows you to invent, create, experience, and ultimately form decisions that will impact you each and every day. But the life you live is only as good as your mindset, and that’s why it’s important to think positively no matter what obstacles life may throw your way. As business owners, we must make sure that our mind is right in order to lead others professionally and effectively. When a negative or destructive mindset consumes us, we project it on to others—our team members, employees and those who choose to do business with us. Sometimes, we need to check-in with ourselves and reset our mindset.

Change Your Approach

As business leaders, we must change our approach based on who we’re dealing with. A quality of a great leader is recognizing that not everyone will work the same way as you and what works for one person, won’t always work for another. For example, how you work with a team member who has been in the business for five years will not be the same way you work with a new Consultant that has recently joined the business. While some team members may join the business and immediately see success, others might need a little extra push and motivation to succeed. One important thing to remember in changing your approach is to be clear on exactly what you need and how to achieve this goal.

Empowering Beliefs

As we head into 2020, I have been contemplating how I can serve others differently in the new year. I’ve found that these empowering beliefs have guided many of the decisions I’ve made:

    • I believe in myself and there’s always a way.
    • I speak what I want until I see it in my life.
    • I take action.
    • I focus and clear my mind anytime I choose.
    • I move forward with the strengths I have.
    • I choose to be courageous.
    • I am living my vision.
    • I am in control of the words I speak.
    • I see the good in others and in all situations.
    • I am calm and peaceful.
    • I have a plan and I’m moving forward.
    • All I need is within me now. I create my own destiny.

The way you speak to yourself is important. When you give yourself words of encouragement and affirmation, you are telling yourself that you matter, and your dreams are possible. Focus and clear your mind in order to take action. Listen to the words that you tell yourself. If these words are negative, change your mindset and think positively going forward in order to live the life you desire.

How can you work to make your life more refined? Everyday matters and remember your thoughts (positive and negative) can rule your life.

Choose to have the life you want to live.  The years go by quickly and you cannot waste a second on a mindset that will not positively benefit you.

Life is tough, but so are you. Change you approach and take action in order to live the life that you deserve to life!

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New Month, New Possibilities


New Month, New Possibilities

November has come and gone- our bellies are full, our hearts are thankful, and our batteries are re-charged for the final month of 2019. While planning for this month and the year ahead, I hope the last few days brought about the opportunity to rest and refocus for December. Here at the Pure Romance Corporate office, we have welcomed December with open arms and are excited about what this month will bring. The beauty of December is that it provides us with one last chance to crush our yearly goals and make this year the best one yet- and we plan to do just that!

Remember Your Why

This month, in the midst of the hustle and bustle of the Christmas season, I encourage you to remember your “why”. End the year strong for the future of your business, your family and yourself. December brings a new realm of opportunities, and 31 more days to make this year great. This is also a good time to ask yourself if your “why” has shifted over the last couple of months. As the year goes on and as our lives change, it’s very possible that the reason you started your business has evolved.

Manifest Your Wants

How can you guarantee that you’re ending the year strong and planning for the next decade? By manifesting your wants. At the beginning of each month, you should be sitting down and writing out your personal and professional goals. Good things come to those who put in the time and effort, so it’s important to take action and spend time every day taking the steps that will help you reach your goals. December might be the start to the end of the year, but it is never too late to start planning for your future and working towards what you want!

Take Control of Your Life

This month, in the midst of the hustle and bustle of the Christmas season, I encourage you to remember your “why”. End the year strong for the future of your business, your family and yourself. December brings a new realm of opportunities, and 31 more days to make this year great. This is also a good time to ask yourself if your “why” has shifted over the last couple of months. As the year goes on and as our lives change, it’s very possible that the reason you started your business has evolved.

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The Power of Choice


The Power of Choice

On November 24th, we concluded the Live Your Best Life tour in Tampa, Florida, and wow– what an excellent experience this tour was! It was fantastic being in so many different cities, connecting with my Pure Romance family and hearing what the Consultants are excited about for the decade to come. The feeling in each location was electrifying and genuinely showcased the value of this community. Thank you to every business leader who chose to come and learn how to better their business! Now that the tour is over and the holidays quickly approaching, how are you going to put the plans and goals you made for 2020 into action?


This holiday season, it is important to remember that the most important currency in the world is not money. It’s having the ability and power to make choices. Every day, we make hundreds of choices. Choosing to wake up in the morning and do all you can to make your business a success is a choice.  Think about the different decisions you make daily and how they connect to the distinctive roles you play in your life. Although the positions that might stand out to you are the ones of a mother, sister, friend, or business owner, the most critical role is the role of self. In the new decade, I challenge you to put more of an emphasis on yourself. Embrace the things that bring you happiness and energy and recognize that life is not a race; rather, it is a marathon that should be embraced and cherished. Make great choices that will set you and your business up for a substantial amount of success down the road.

Worry Less, Choose Joy

It’s the most wonderful time of the year, but also the most stressful. If you feel the stress during the holiday season, ask yourself “why?”. Is it because of the pressure to spend money? Family drama? Whatever the reason, it is a fact that stress comes from worry. Worry comes from the fear of judgment and doubt and is rooted in uncertainty. The anxiety and stress that you’re feeling is distraction from what is most important this holiday season. Instead of worry, choose joy. Take advantage of the short break from your business and use this season as a time of reflection. Look at your 2019 journey and focus on how you can make 2020 the best year yet. If you believe that you didn’t work to your fullest potential in 2019, now is the time to determine how you will change that for the decade ahead!

the time is now

Right now is the moment that can change your life. Be your best self every moment that you get. Make time during this holiday week to not only plan for 2020 but plan for the next ten years. What happens in the next ten years matters. Don’t race towards certainty, rather live to do your best each and every day. Worry less, welcome challenges, embrace choices, and live your best life now.

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