This has been a week of reflection for me, and I’ve found myself thinking about ALL the things an entrepreneur has to do, be, and handle on any given day. From marketing our business to dealing with the financial aspects of the operation, these daily tasks can be invigorating and exciting, but they can also lead to a lot of overthinking.
The next time you find yourself stressing about your business, take a moment to ask yourself: “What is the worst thing that someone could say to me in response to my business?” And more importantly: “What’s my answer to that?”
Once you have that in mind, it’s much easier to overcome the stress that comes with running an organization because you’ve already thought about the worst-case scenario and you’re ready to handle it.
Preparing for Objections
Whether it’s during everyday life or in business transactions, we tend to overcomplicate things. Why? I’ll tell you: as humans, we naturally have a fear of rejection. When someone says they don’t want to do business with you, or they don’t want to buy your product, or they aren’t sure if your business is the right fit for them, we feel rejected. And we’re wired to think that rejection is the worst possible outcome.
In reality, the worst thing that can happen is not being PREPARED for rejection, when it comes our way. As leaders in our industries, we must always be prepared for the worst—especially the things we don’t want to hear from potential clients or valued customers.
One positive (and practical) way to overcome these objections is by sitting down, writing out them out, and working through possible responses. This practice is absolutely necessary for success because preparation is key to seamlessly running your business. Being prepared for objections, and having answers ready when objections inevitably come, is going to keep you focused, hopeful, and motivated, knowing you’re more than prepared for any challenges coming your way!
