Perfecting Your 60-second Pitch

September 10, 2020

Within the first seven seconds of meeting, people will have a solid impression of who you are, and some research suggests a tenth of a second is all it takes to start determining traits like trustworthiness, according to a research study published in Forbes magazine.

With this in mind, it’s good to perfect and continuously update your 60-second pitch. This is a combination of your elevator pitch to introduce yourself along with a business pitch to secure your intended call-to -action such as securing an appointment or asking for the sale.

There are five steps to consider in perfecting your pitch:


  1. Introduce yourself and clearly explain your business in a compelling and impactful way adding in why you and your business are innovative or unique.
  2. Set the hook! What is your WOW Factor that you want to share with a bold claim or a question to pique curiosity?
  3. Explain how you are solution oriented in a meaningful and memorable way. Perhaps you have had to pivot during the pandemic (haven’t we all had to pivot this year?), explain how you did with an innovative solution.
  4. Provide a value proposition for the person to whom you are pitching. This is your chance to communicate the return on investment (ROI) that you can bring to them.
  5. End your pitch with a bang! It’s all in the delivery so leave a lasting and memorable impression to close the sale.


When you have perfectly crafted your 60-second pitch and have written it down, practice it. Call yourself and leave a voicemail, so you can play it back to make any improvements.

I would love to listen to your pitch. Drop an audio file in the comments of my blog.

Happy Pitching!

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1 month ago

Hi Chris! Could you possibly share with me what a great pitch sounds like? In other areas of my life, I’ve been told that I am too wordy. I want to pack a punch with effective speech.

Last edited 1 month ago by Terri Peqce
Reply to  Terri Peqce
27 days ago

I second that.