Gaining Traction for Your Business into 2021

October 14, 2020

Gaining “traction” in business is a commonly used term, especially among new businesses or startups where business owners create their plan and work their plan based on a number of factors. The best-selling book titled, “Traction: Get A Grip On Your Business” by Gino Wickman shares best practices for creating your own EOS or Entrepreneurial Operating System to ensure your business succeeds in the short and long-term.

“Traction” will guide you through a process to define your business and your business goals while providing free tools to keep you on track each week, month and quarter. This data-driven process focuses on six key areas of your business: Vision, Data, Process, Traction, Issues and People. Once you analyze each of these core areas, I guarantee your business goals will become more focused and achievable.

To begin setting your vision, you will review these eight important questions:

  1. What are your core values?
  2. What is your core focus?
  3. What is your 10-year target?
  4. What is your marketing target?
  5. What is your three-year picture?
  6. What is your one-year plan?
  7. What are your quarterly Rocks?
  8. What are your issues?

Once you answer these important questions (take your time and involve your team members too), you will begin adding this information to your scorecard.

The scorecard will be a “one-stop shopping” area for you to regularly review, discuss and update your goals and sales targets.

The “Traction” business model also calls for a regular meeting pulse with your team to create accountability in all of your business planning to help guide your business—all the way from a weekly basis to a year-over-year review. Everyone on your team should have a number to achieve according to the plan, which range from sales goals to new Consultant recruits.

There are a number of free tools on the website to guide you through the full “Traction” process with some 20 planning tools and documents. I encourage you to take advantage of these tools.

Good luck in gaining traction with your business planning for 2021!


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Stevie Corey
4 months ago

Thank you so much! I am going to take some time and really think about the answers to these questions. Once I answer them, I am going to put them on my vision board!