“Chris tells the inspirational story of how a business that started in a basement turned into a global phenomenon. But maybe more importantly, he clearly reveals that the same principles that were born in that basement, the bedrock of his company’s success, still positively impact his company, employees, and customers today. Those principles can help anyone bring their dreams to life.”

"No business leader today packs more wisdom, energy, and inspiration per page than Chris Cicchinelli. At last, his unapologetic passion for helping people find their own personal greatness is captured in writing. This book will leave you on fire. Chris's energy is contagious—you'll love his voice, his story, and most of all, his ideas. You'll never look at yourself at your business quite the same way. I've already benefited from the ideas in this book in my own work. So will you."

"Chris Cicchinelli is blessed with the rare combination of both high IQ and street smarts. He's a charismatic, passionate, and extremely creative businessman as well as a marketing genius. I am continually inspired by who he is. Chris's book gives us all an incredible opportunity to get to personally know him—and anyone who reads it will be richer for it."

"Chris Cicchinelli has built a unique business that is knocking the light out. He took the risks and now is reaping the rewards, as his business is growing exponentially. In the process of building his business, he has also assembled a great team. Their momentum through the pandemic has been amazing. America needs more Chris Cicchinellis."