Chris Cicchinelli

The Power of One

May 5, 2020

One thing many business owners ask me to discuss is the secret to building a successful business. While I don’t believe there is a singular secret, there are a few practices that can push you towards it. Building a successful business starts with one thing—you. Success doesn’t come overnight, and your business will only work if you work your business. You alone hold the keys to your fate, and you have to put in the time to attain the success you seek.

There’s a lot of power in the number one. One number, one text message, one phone call, one class, and one customer, can change your entire business and life. The power of one always goes back to focusing on the relationship between you and your customers. A simple thank you card or genuine interaction with one person could turn them into a lifetime customer. Remember, simplicity is key. Don’t overcomplicate what you need to do to push your business to the next level.

Change the Way You Look at Things

What they say is true, when you change the way you look at things, the things you look at change. Always look at your business as a relationship. You never want a relationship to get stagnant—strive to see it grow and flourish! While working on your relationships, focus on the way you present your brand. How knowledgeable are you about your products? Are you excited to teach others about them and provide a memorable experience? You should want to be like Walt Disney—do it so well your customers want to see it again and again and tell their friends. When working your business, don’t just go through the motions because this will make you to feel stuck. Put in that extra time and go the extra mile to live your life by design.

Make Your Business Look Different

Now is the time to own your relationships and focus on the power of one. When you make your business look different, it becomes different. Change your “I could do this” mindset to an “I need to do this mindset” and watch how your business changes for the better. Ultimately, business success is like working out. You don’t look at a treadmill, think about losing weight, and it happens—you put in the work to see results! Use this same mentality in your business. If you don’t grind and put in the work, you won’t see the results. Your decisions determine your destiny. You have one opportunity to make your business shine with each customer—don’t waste it. One more person. One more interaction. One more product sold. It’s simple, all you need to do is to put in the work and embrace the power of one.