Within the first seven seconds of meeting, people will have a solid impression of who you are, and some research suggests a tenth of a second is all it takes to start determining traits like trustworthiness, according to a research study published in Forbes magazine.
With this in mind, it’s good to perfect and continuously update your 60-second pitch. This is a combination of your elevator pitch to introduce yourself along with a business pitch to secure your intended call-to -action such as securing an appointment or asking for the sale.
There are five steps to consider in perfecting your pitch:
- Introduce yourself and clearly explain your business in a compelling and impactful way adding in why you and your business are innovative or unique.
- Set the hook! What is your WOW Factor that you want to share with a bold claim or a question to pique curiosity?
- Explain how you are solution oriented in a meaningful and memorable way. Perhaps you have had to pivot during the pandemic (haven’t we all had to pivot this year?), explain how you did with an innovative solution.
- Provide a value proposition for the person to whom you are pitching. This is your chance to communicate the return on investment (ROI) that you can bring to them.
- End your pitch with a bang! It’s all in the delivery so leave a lasting and memorable impression to close the sale.
When you have perfectly crafted your 60-second pitch and have written it down, practice it. Call yourself and leave a voicemail, so you can play it back to make any improvements.
I would love to listen to your pitch. Drop an audio file in the comments of my blog.