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Cicchinelli leads business development, operations, sales and marketing for Pure Romance, as well as product development and distribution, overseeing more than 200 corporate employees worldwide. Hard work and strategic risk-taking have been at the core of his success across the nearly two decades since he joined his mom’s venture in 2000. He says that anyone who wants to become a Pure Romance consultant needs to know how to tell a story. Cicchinelli’s own has been a rugged switchback journey…
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I didn’t attend a traditional business school; I don’t have an MBA. I run my business by hustling, building relationships, & being out creating experiences with people all over the world. Our consultants & my team fuel my daily journey to be a better business leader, man, and father.
