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LIFE BY DESIGN TODAY
Learn from Pure Romance CEO & Living with Change Founder Chris Cicchinelli, world renowned business trainer and motivational speaker
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ABOUT CHRIS

Cicchinelli leads business development, operations, sales and marketing for Pure Romance, as well as product development and distribution, overseeing more than 200 corporate employees worldwide. Hard work and strategic risk-taking have been at the core of his success across the nearly two decades since he joined his mom’s venture in 2000. He says that anyone who wants to become a Pure Romance consultant needs to know how to tell a story. Cicchinelli’s own has been a rugged switchback journey…

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“Chris’ chart-topping Podcast!
Chris’ chart-topping Podcast! On The Secret Is You, Chris shares real-world, no-nonsense advice on transforming your business through innovation, influence, and connection. Chris specializes in motivating business owners and entrepreneurs to crush their goals, love the hustle, and live life by design.
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RECENT BLOG POSTS
Chris has been featured in
"Commit to the process, detach from the outcome."
"Progress over perfect, I choose that every.single.time."
"Complacency happens to the best of us, luckily there are simple ways to combat it. Leaders who adopt a few easy strategies create teams and cultures that guard against and — when necessary — confront complacency."
“Never give up on your thirst for knowledge. Never settle for being average. Never stop staying a student. If you want to succeed, always seek to do more than the bare minimum and make it your goal to work hard and do all that needs to be done.”
“Love your business, love your path, love that instead of being upset at the outcome, that you can make the choice to do something different.”
“You don’t need to know the outcome before you play the game. You simply need to compete. Always remember, you possess the determination and strength to overcome any obstacle.”
“Why not?” One of the most important phrases you can possibly train yourself to learn. In a world that is fast-paced, with so much going on, we are quick to settle with objections that come our way. Stop settling and begin asking “why not?” because a “no” isn’t necessarily a “no,” it could just be a “not yet.”
“The most successful people that I know have a routine daily. They have a routine for their personal life and they have a routine for their professional life. Routines are key in success, but sometimes you have to be like a snow globe and shake it up.”
“Balance is nothing but a myth. Stop wasting time searching for balance in your life when you should be more focused on being the best you can possibly be. Go out there and be the best salesperson, the best parent, best friend, best whatever it is you are focusing on during this moment in time! At the end of the day, those interactions are what you will be remembered for.”
“Shift your mind and you will shift your reality.”
“Don’t feed into the fear that time gives you. Give yourself the time to strive for the progress you make rather than aiming for perfection.”
“If you want to live life by design, you need to get uncomfortable to get comfortable.”
“It’s time to understand that every single day matters. Every day that you’re out there that you’re doing what you do, it matters. Every choice that you make, every action that you take. It’s your choices that will determine your success."
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- Chris Cicchinelli
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