Intentionality

June 22, 2021

Are you intentional with how you’re running your business? One important lesson I’ve learned as a business owner is that intentional thinking, goal setting, and planning are vital to success. You see, I started my career in merchandising- from there, I transitioned to marketing, then, I ultimately landed in sales. Although each role had its unique responsibilities and end goals, one thing that rang true for each position was that being intentional brought me the success I desired.

The world we live in has changed drastically in the last 36 months, more drastically than I’ve EVER seen it change! While change is scary for most, I know and you know that change is inevitable. Instead of running from the change, I used it as an opportunity to be more intentional with my lifetime value and the lifetime value of Pure Romance. I made it my mission to hone in on how this value can benefit customers. My first order of business? I had to make sure my team and I were doing a better job each day at collecting data!

The Power of Data

Do you have organized information on each member of your team? What about specific information on each of your customers? Or even the members of your VIP or preferred customer groups? From the very beginning of my career, being intentional has been at the forefront of my business goals. From intentional messaging to the particulars of how I reach new customers, every aspect has a well thought-out intention behind it. There’s no denying that we live in a data-driven world. From the internet and cell phone usage to a simple trip to the grocery store, data runs everything! The honest truth is that without data, your business won’t survive. It is the power you need for your business to be able to grow. But, what do you do once you collect the data? Ensure you’re intentional with creating a plan around it. Incentivize your customers based on their buying habits or demographics, consistently follow up, and get ahead of their needs before they even know they need it!

The Law of Awareness

A pivotal part of data collection is being aware of your customers. Are you aware of who your typical customer is? Are you knowledgeable about their buying habits and keeping this information at the forefront of your mind? Now is the time to start refining your business, but, in order to do that, you have to have a clear understanding of your customer base. If your customers all look the same, start evaluating how you can diversify your team and business plan. What can you start doing differently to attract a diverse segment? When you begin working on this plan, remember to always be intentional and thoughtful about your strategies. While attracting a new customer base is valuable, you want to ensure that you do so ethically and genuinely.

The great thing about our world is that we don’t have to create a data and awareness culture- we’re actively living in it! Don’t let these practices pass you by. Now is the perfect time to get ahead of the change. Wrap your mind around this, then start putting action into play. It’s time to be intentional in thinking about what you have and don’t have. Do you have your customer base laid out? What about purposeful goals for the remainder of the year? Are you fully aware of your business practices and how they’re working to benefit you long term? We’re not playing checkers here- we’re playing chess. You need to be constantly strategically thinking. You have the ability to pivot- you’ve likely proved this to yourself time and time again. Remember, change is inevitable, growth is intentional.

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Christina Fitzgerald
Christina Fitzgerald
2 months ago

I had not really thought about it from that perspective…I know differences in my customers but I’ve never put into a data usage format