Many people call March the month of luck, but I prefer to call it the month of hard work. Luck doesn’t drive business. You don’t own your business because you’re lucky. You don’t make sales because you’re lucky. This month, I’ve got one piece of advice—don’t wait for luck to enter your life. Instead, get out there and work hard for what you desire.
Here are seven reasons why luck has nothing to do with your business success.
If you want to be successful, you have to work hard for it. Luck will never be a substitute for hard work—sometimes it’s just tough—but successful people don’t quit. They’re comfortable being uncomfortable. The grind doesn’t stop because of difficulties, so you have to push through and continue striving for what you want. There’s no substitute for time, enthusiasm, strategy, and execution—these things go hand in hand with the work that you’re putting in to make your business a success. Let this be the fuel you need you to push you #beyondalllimits.
Here’s the hard truth: most people don’t succeed the first time. You won’t knock it out of the park every time, but you will take what’s given to you, both good and bad, and embrace it. The same goes for business. You can’t sit back and wait. You must take a chance, get out there, and engage with the people that you want to become customers. When you embrace an opportunity, you’re ultimately paving the way for others who might follow after your success.
The customer experience is absolutely critical because your customers are the heart of your growth and success. As a business owner, make it your mission to find what the customer is looking for each and every day.
Start by studying. When I first started in the business, one way I liked to study potential customers was sitting at the mall observing what they did. What impacted their decisions? I noted what they were shopping for, how they interacted with the products, what they were discussing as they shopped, how long they stayed in each store, and if they valued price over aesthetic. What I learned is this: people want a story and an experience, not just a product! When you provide both—a fun experience partnered with a fantastic product—you are well on your way to success.
Successful business leaders don’t procrastinate. Don’t put off things that you can easily and successfully get done today, because procrastination kills productivity. One excuse I often hear from business leaders is that they procrastinate because they don’t have enough time. How does that make sense? Think about the wealthiest people in the world. They have the same amount of hours in their day as you do, right? If you think you’re selling yourself short, and you’re unable to achieve your daily goals, try waking up earlier to get a head-start. That extra time adds up and you’ll be surprised what you can get done—but you can’t procrastinate. You’re only going to make it worse.
Ever heard the phrase “under-promise and over-deliver”? How about this one: “A minimal mentality leads to a minimal lifestyle.” When you only produce the basics, you’ll always come up short. Produce more than expected and always push past the minimum. When you stop focusing on the goalposts, you’ll inevitably blow past them. You’ll never regret pushing yourself beyond all limits, but you will regret mediocrity.
The word “no” is a part of being a business owner. People will tell you that they’re not interested in or ready for your services. But you know the rules, and you aren’t afraid of rejection, right? No one likes rejection, but at the end of the day, it keeps you on your toes. A challenge always makes business fun and keeps you inspired and challenging yourself! Stay consistent with your message and what you know to be true, because success is something you make, and every “no” will eventually lead to a “yes” somewhere else.
Finally, remember, the magic of your business is engagement! Engagement is the driving force that will allow your business to either sink or swim. It’s about learning, teaching, being involved in the community, and keeping your customers excited. Time and time again, consistent engagement has been shown to power growth.
If you engage, commit, and prepare for hard work, you’re setting yourself up for the kind of success that goes beyond all the limits you ever thought possible. If you never give up, you’ll never stop growing. And that’s a way better guarantee than you’ll ever get from “luck”.